Prime Insurance, originally established as COGEAR Ltd in 1995, obtained a license from the National Bank of Rwanda to offer both general and life insurance services. In compliance with regulatory directives and to expand its services, it created Prime Life Assurance Ltd in December 2011 with focus on long-term (life) insurance policies, leading to its authorization by the regulator in May 2012 .

In 2014, Prime Insurance were predominantly owned by Greenoaks Global Holdings. Significant ownership changes occurred in 2017, with Rwanda Mountain Tea and Kitabi Tea Company becoming its major shareholders.

By 2023, FINAFRICA had acquired the majority ownership of the company. Presently, Prime Insurance has FINAFRICA and Kitabi Tea Company as its principal shareholders. Accredited by the National Bank of Rwanda, Prime Insurance provides comprehensive short-term insurance solutions.

Our primary objective is to bring you credible, innovative, and robust short-term insurance products. We take the guesswork out of insurance, by working fast and successfully delivering fit-for-purpose, market-leading insurance products and practices to clients across Rwanda.